Story:
Title : 14/18 Laps special drill file : Lap 14 : The king of the pool flip-turn closing the loop
Few companies organize to walk multiple paths to re-invent themselves.
Note: if you have a strange feeling of "Been there", or "Read that" no need to flip, and get out the lap. Innovation is partly in this customer experience as a reader getting lost in translation and transposotion between different stories and dimensions. It is innovating on innovation illustration of what a blur vision can be and how much it is important to sharpen it for and with all customers.
Few companies set up the environment for individuals to do the same.
We interviewed a guy who experienced 18 laps race event into the innovation pool into the same company.
Some kind of initiatic workout for innovation talent development.
This story is 100% facts based.It describes more in details one specific lap. This is drilling Lap 14 drill..
The story describes an enlightening perspective of collective mind exploration which is naturally fuel for mind simulation. Bringing the perspective of polarized, fog-free mirror goggles into play, if this is what it takes for high definition.
This lap is revealing how to move customers from a queueline spectator often called a patient for a reason to first a cheerleader and even a member of a relay team actively testing future techniques and products for years now.
And more recently about pro-customers playing new video coaches and web buzzers.
Few companies set up the environment for individuals to flip-turn their own process for innovation.
We interviewed a guy who experienced 18 laps race event into the innovation pool into the same company.
Some kind of initiatic workout for innovation talent development.
The company where the "pool" hosted this weird swimming workout has grown from 5 to 50 thousands employees in a matter of 2 decades.Moving from Regional to global status.From hidden practice to customers spotlights, eventually acting like fans.
The flash interview has been inspired by the Mix Challenge.
Real field experience is analyzed as a stand-alone testimony among a chain of 18 stories.
However, smart readers will also find out a series of related hacks.
Abundant food for thoughts.
In/ In Q14.What do you do to involve customers (supporters) ?
Freestyle John Linchpin: What about clinical test for the development loop? Some science in the performance analysis. I did not participated directly into it but got the benefits of its as an early adopter innovation wearer. It is patented loop with external endorsement by physicians. This kind of pre-qualification series is called "LiveOptics" -The Live Optics program, established in 1993, is the only program of its kind. It makes it possible to test all Essilor lenses under real-life conditions, over several weeks, before they are launched on the market ocean.
All new solutions are tested on real customers. Simulation deliver computed magnitude of what is called "swimming effect" for instance (motion sickness vision) is specific condition, but it is confirmed live with supporters walking up and down real stairs to cheer in tribunes for instance.
Everyone's needs vary according to ametropia, age, geographical location and lifestyle.Swimmers a re the same with their morphology and stroke or motion tactics, strengths or defects.
Innovator's aim is constantly better adapt and propose solutions to these specific needs. To achieve this, research focuses on:
- customization: a new breakthrough with technology, for example, with the level of accuracy improved five-fold by measuring the eye in 3D. Eyecode is the name of the one suiting posture and motion in sight for wearers. For coach of swimmers, it is to find a way to strap an underwater micro camera on a stick for a low cost 3D (low cost) travelling.Because not all have the funds to do studies such as some japanese universities on water physics and olympians champions range of body masses typology.
- segmentation: in order to meet the needs of particular population segments, for Asian populations for example, as well as to meet needs relating to specific activities.Exact same segmentation used by opur swimmers academic japanese scrutinizers
Finally, innovating in terms of service, since it wants everyone to be able to experience perfect sensation.
Perfect eyesight. The Shopper Lab, a place for discussion and experimentation with opticians to improve the in-store experience, is one example of this ambition.Like a real pool and propos or a shorter pool with counter-current devices for coaches or swimmers to test sensations wihtout risky investment.
In 2012, it is another step : I witnessed also the transmission of buzz power to the crowd.
Crowd of professional customers, quite a community of passion about their mission by the way, creating technical demo videos about new features.
This applied immediatly after the release of the very last creation of a category of product&service (OPTIFOG®).We call it category that is to say a leap as opposed to an incremental approach you do not see every season but a couple of time in your career.
Like someone not changing gestures in a stroke, or training drills, but more in the range of deciding a new under-water motion style, applicable to all different strokes, or brand new laps involving new props for perception enhancement.
While final users did enter the pre-qualification as testers, the professional customers around the world did enter a spontaneous contest to realize and post videos on social networks about the benefits and show-case them in new real-life situations as episodes.
LAP 14 Score : 0,5 In/in coefficient : 1
Benefit 1: Steam-wide the essence of innovation (complementary to lap 11)
Benefit 2: Enhance blue-ocean think capabilities.
Benefit 3: Better prepare senses for detection of warm support for hot business records opportunities.Or starting-block busters.
You Tube OPTIFOG® Customers Videos (Optique Barbry)
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