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William Brown
William Brown
University of Utah
Stories, Hacks, & Barriers
Groundbreaking ideas and practices from William Brown
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Avoid asking customers what they want
Henry Ford is quoted as saying that "if I had asked my customers what they wanted, they would have said, a faster horse."
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Hack by
William Brown
William Brown
on March 13, 2011
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Find the 15-Minute Competitive Advantage
Just because this is a time of transformation doesn't mean that it's easy to sell transformational ideas. Economic uncertainty has reduced the audience for bold, grand rhetoric.
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Hack by
William Brown
William Brown
on March 13, 2011