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Jonathan Becher
Jonathan Becher
Chief Marketing Officer
at
SAP
Stories, Hacks, & Barriers
Groundbreaking ideas and practices from Jonathan Becher
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Culture Eats Strategy
Understanding a company’s culture is a key component that leaders may ignore. When I took on a new role, an updated strategy was cited as top priority. What the team needed was a culture boost.
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Story by
Jonathan Becher
Jonathan Becher
on November 1, 2011
culture
Culture Management
strategy
hierarchy
Decision-Making
autonomy
trust
Community
Leadership
change management
training and developing people
defining roles and responsibilities
human capital
Marketing
high-tech