When I started my business around my 23rd birthday, it was born out of a simple need for freedom and agency over my own life. With that need fully met, my purpose in life has expanded to creating freedom and agency for people on a global scale.
In 2011 I left the company I founded over 10 years earlier, and swapped working with large corporate clients for working as an assistant trekking guide in the Bolivian Andes. Now I'm back home, I've rejoined my company to inject it with a renewed sense of purpose.
The most breath-taking moment of my life was watching a 20ft whale shark emerge out of the blue right in front of me at Darwin Island in Galapagos.
The most successful companies have a higher purpose beyond profit and shareholder value. Yet many companies are adrift, without knowing why they exist. So how does a company find its purpose?