Are you outbehaving the competition?

Our newest MIX Maverick and author of "HOW: Why HOW We Do Anything Means Everything," argues that the "soft stuff"—leadership, trust, reputation, relationships—is fast becoming the hard currency of advantage. How we behave—as individuals, leaders, and institutions—makes all the difference in the 21st century.

Dov Seidman has built a career, and pioneered an industry, around the idea that the most principled businesses are the most profitable and sustainable.

Learn more about Dov, LRN, and the HOW Report here.