Moonshots
Summary
If companies want to become innovative, executiveshave to undestand that problem solvong organizations have to be managed very differently from performance oriented ones.
Problem
Companies that have a great track record of excellence in operational matters stumble when it come to dealing with creativity because they believe in managing the technological innovation process the same way they administer routine activities. Unless they change their mindsets, management is doomed to fail.
Solution
See attached MS WORD file in Endnotes materials section
Practical Impact
See attached MS WORD file in Endnotes materials section
First Steps
See attached MS WORD file in Endnotes materials section
Documents
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