Hack:
An alternative view of HR
At the speed in which the economies and the markets advance, so employees needs do, and the theories on the future of the administration of human resources come up with different types of alternatives to predict those elements that so much it schemes and it could adapt to the most important element in the organizations.
This is a theory that goes from the increasing turnover and sedentarization of the employees, where once again there can be altered variables of substantial form. The variable that will take in this concept will be the one of the increasing job turnover and the unemployment rates according to the world crisis trends, where more it is necessary a fixed work and but there are fewer opportunities to obtain it.
The theory accepts a simple analogy to which the companies can relate to follow his survival on the future markets, which is the constant innovation in benefits of employees and the added value that is granted to the client.
The analogy is the following, and is the much known one in the industry of the intelligence and psychology: "every head is a world - every company is a world - every employee is a company “.
The previous analogy could sound a bit uncertain or initially does not generate any interest, but it contains certain factors that can be observed in a future and it will have to be applied to reach a potential maximum in the industries.
It is true that the companies and future of management are to trying to find ways to manage and quantify those qualitative and intangible elements that the organizational universe throws, so it can be assured that it will continue being a key factor for the success of any company.
Going with the flow
This theory can be called the new school of management, since its fundamental difference takes root in altering variables established previously and that they were thought like irremovable. One of these variables was the sedentarism of the employees, which is based in obtaining a life employment that generates benefits in a short and long term. Another one is the companies’ marketing target, which provides as his principal elements the promotion and the positioning of the products and the organization in strategic places for its easy adjustment and recognition.
Having joined these two variables, it is possible to think that the future could become more dynamic for the labor market, but more complicated for the companies that they have as aim catch the most qualified and ready to be developed employees.
This dynamism, since it was mentioned previously, could result in higher rates of job turnover worldwide, which could lead the managers and executives to speculations on how they should operate the companies to obtain the results that are needed to continue being competitive in a ever changing world.
The truth is that the future is uncertain, but the best way to have certain control is with the technology of the new school management, which argues in supporting the actual labor market motion and trends, instead of going in opposition to them.
With this type of techniques, which could be designed by the respective companies that act to its favor or outsourced as well, the executives will be able to take decisions based on the contributions of all the employees, taking or giving away certain control by means of employees who represent his section of control in hierarchic low lines. This one is the point where the intelligence of the employee will be captured in dynamic ways and his contribution to the labor might be concluded if this way he wishes it. The following points will analyze the action of the turnover and its principal benefits and opportunities in the industries.
In addition, employees must seek to reinforce these attitudes by means of tasks assigned by the managers, as it was said before; it is thought to have an approach of educational institution, but with quantitative results.
Human marketing
Now we could pass to a field of a more interesting orientation to which we will call human marketing, where, as any product, the employees of different companies will seek to promise to be and will be able to achieve it by means of social networks and all the facilities that the web offers. As it was said before, the intention of the companies must be support them when real makes his need.
Therefore, another information system similar to the CRM’s technology must be provided to the human resources department to register not only every employee numbers and basic information, and also his attitudes, interests and other factors that determine his performance in the organization of a changeable way, on what a better experience of labor is sought to meet to the employee. It is necessary to say up to which it would be the favorite movie of the employee in question, all that to be opposed to the effect I pull in that there give each other seated the attitudes and emotions of the employee. So every employees ‘performance numbers will be on information systems.
Personnel Social Responsibility
The social responsibility will take a different role inside the organizations, since according to the trends of managerial altruism and responsibility, the companies will meet obliged to be more tied to the society and the environmental care, therefore the employees will have tasks offer his services as citizens of the world with activities for the preservation of the environment and the social development. Without a doubt, these kinds of movements are going increase in the upcoming years
Though these kinds of techniques nowadays are used by some important companies, it is necessary to stress the value of the human marketing and beyond of the established and to promote the sustainable development for every employee.
The question would now be how to do of every employee a resource with a sustainable development?
The three elements of the current sustainable development in companies are the economic growth, the social development and the environmental care. An employee must have the aptitude to penetrate at least into three current props of the sustainable development, for what it must expire with social service, programs of environmental care and offer good numbers to the organization, which would shape the traditional format of the sustainability.
There are some theories on the value innovation, which mentions that a company must seek to reduce, eliminate, to create and to increase the rate of variables to offer something different to the existing products to the clients, something that will be in use for creating benefits for the employees. The key of it will be to offer creative benefits and that represent low costs for the organization, with what it wants to be said that every organization must look for benefits different from its competition.
Another key element at the moment of commercializing is the differentiation in the products; by which the human marketing will trace the differentiation of employees, and this will be looked in every company, which will go from the form in which the employees have the opportunity to promise to be for better opportunities, up to the enjoyment of the benefits mentioned before.
By means of the culture of participation, the employees will meet capable of enjoying training for development of brand, creative phrases and different values that separate the workers from the others by consensus.
Then, the way of obtaining all this intangible resource of the employee, which will be tied by his theoretical contributions and ideas in different filters of information, it will be by means of software, where the contributions will differ depending on administrative levels (individual contribution) and in operative levels (group contributions). All these contributions will have to be subject to modifications. This is not too much different from the enterprise social networking software.
The executives will have to work with this information to take different decisions inside the company, where periodic meetings can be made to choose the best contributions, ideas or theories and try applying them and offering a prize to the employees involved in their development.
Since already it had been mentioned, the use of the social networks will take a different course. This is because probably one of the most unfortunate and less satisfactory points for the companies is the easiness that the employees have to change his mind on where they want to work.
Networks such as LinkedIn and campaigns like “the best job in the world” have captured the imagination of the labor market in order in uploading their abilities, values and experience in order for a better job opportunity. The thing is that the effectiveness of this kind of advertising is increasing.
As socially responsible companies, the employees need to be prepared and announce to the world as another product, that is to say, transparency in labor assets of the companies.
The point is that every employee of the world will in constant competition with the rest, which can get us to another point: globalization of the human capital.
The crowdsourcing and the outsourcing techniques are crucial tools for the organizations nowadays. The crowdsourcing is not an omnipotent technique; therefore it can never take for granted the power and effectiveness of outsourcing. But speaking about crowdsourcing, it is possible to integrate to different sectors of the population where it occurs to look for alternatives that help the managerial environment and the social one. The crowdsourcing fairs are an alternative for a constant social participation and probably the generation of better ideas to helping to introduce the market.
Last but not least, is it too much to ask to implement a hall of fame in all organizations in order to inspire employees to leave their mark forever in the company? Or what about some kind of company records that encourages the employees to work harder to achieve excellence and believe they are working to enrich their lives with something bigger than themselves? We better think about this when we are trying to humanize our companies.
We must remember that human resources are not only the employees, but also the people that are behind all of our activities as a company.
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