Summary
Enterprises as open, sustainable platforms for internal and external stakeholders to host conversations and collaborations to co-create a shared vision and holistic value that meet the personal, professional, organizational, and social interests.
Problem
Top management takes unilateral approach to setting business goals, often ignoring the varied interests and identities of its people, and society that result in work-life imbalances internally, and business-social conflicts externally.
Solution
Publishing an indicative list of areas of special interests – from personal (health, spiritual growth), professional (quality management, finance), organizational (processes, customer relations, strategies), and environmental (water conservation, sustainability) around which communities can be created for co-defining and co-creating value.
Setting up a Centre of Excellence for providing training in, and resources to, best community, co-creation practices, and evolving policies, rewards, monitoring, governance , and any other community management practices.
Adoption of co-creation practices and promotion of communities of co-creators for co-defining and co-creating value, and making open the participation of all internal and external stakeholders in all business areas. This means a front line staff gets the opportunity to shape, say, a corporate governance policy, as much as a CEO.
Setting up a Centre of Excellence for providing training in, and resources to, best community, co-creation practices, and evolving policies, rewards, monitoring, governance , and any other community management practices.
Adoption of co-creation practices and promotion of communities of co-creators for co-defining and co-creating value, and making open the participation of all internal and external stakeholders in all business areas. This means a front line staff gets the opportunity to shape, say, a corporate governance policy, as much as a CEO.
Practical Impact
A democratized business run by genuine passion of its empowered people with the support of external stakeholders like customers, suppliers, investors, local community, press, government, etc
A holistic and fulfilling work experience for people who regard the work place as the source for useful information and as a support system for them to learn, and act on problems, issues they are facing at personal, and professional level
True democracy that encourages, welcomes different identities of people, and provides the opportunity for each team member to leverage each others’ strengths and experiences
A workplace that appreciates the voluntary involvement of people, and enabling them to live out all their interests and indentities, according to the priorities they have at different stages of life and career
A holistic and fulfilling work experience for people who regard the work place as the source for useful information and as a support system for them to learn, and act on problems, issues they are facing at personal, and professional level
True democracy that encourages, welcomes different identities of people, and provides the opportunity for each team member to leverage each others’ strengths and experiences
A workplace that appreciates the voluntary involvement of people, and enabling them to live out all their interests and indentities, according to the priorities they have at different stages of life and career
First Steps
Set up a co-creation board with the representation from heads of all business functions including HR, R&D, marketing, to decide on the areas that could be best candidates for co-creation
Introduce co-creation communities in areas like Corporate Social Responsibility as the business benefits, and the need for the participation of external stakeholders, etc are already well accepted
Introduce co-creation communities in areas like Corporate Social Responsibility as the business benefits, and the need for the participation of external stakeholders, etc are already well accepted
Credits
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