One of the most important roles to fill when trying to build a passionate community is the storyteller . Edelman SVP Steve Rubel hit the nail on the head in a recent blog post entitled The Rise of the Corporate Transmedia Storyteller . From his post: -- "The reality is, however, that organizations...
Over the years I've participated in countless strategic planning projects, having spent several years as a management consultant and then as a member of the executive team of several public companies.
This post originally appeared in Tim O'Reilly's Google+ feed and on O'Reilly Radar . This tweet by Steve Case ( @stevecase ) struck home for me, because in the aftermath of Steve Jobs' death I've been thinking a lot about O'Reilly, wanting to make sure that we streamline and focus on the stuff that...
Most of the time you take your office computers for granted. OK, there’s a niggle or two, but generally the IT folks can sort it out. Occasionally, though, it gets more serious. When the system crashes regularly or a virus hijacks the network there’s no easy alternative: you need to upgrade the...
In this document we explain how we went from being an organization of hierarchical bankers, to a team of 16,000 systematic innovators who learn every day and believe that everyone can be innovative.
When Kraft Foods embarked on an important program to re-define its corporate purpose, vision and values, they decided not do it in a closed meeting room in Chicago but instead open up the process and
We are our own worst enemies when it comes to the emotional labor of doing great work, says MIX Maverick Seth Godin. He offers up powerful wisdom on how to overcome all of your excuses and get in the habit of starting the right things--and shipping everything you start.
Given the evolving global water scarcity situation, the world’s largest beverage company created a new dynamic with its bottlers and external partners, one focused on conserving local watersheds, ther
The authorities at Merriam-Webster have declared “austerity” the defining word of 2010 . That may be an appropriate reaction to all that’s transpired this year (and built up over this decade), but the word—and, more to the point, the feeling —that permeates this shabby, hangdog year is loss. Look...
