So often, we set our company policies with a desire to balance customer interests against our own. But what if we designed a company to be completely customer focused?
If value chains are being transformed into value networks and hierarchies turn into collaborative communities, will traditional sales still be effective?
So you've spent the past year or so setting up your business. You have your product line, your sales team, your documents are all in order - everything is ready and it's time to actually get going.
