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Capturing brand velocity for dynamic decisions

SABi is a LogicShoe R&D project designed to simplify consumer intelligence that drives incremental management decisions.
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Story by Diana Iliescu on September 2, 2014
brand value
system dynamics
Innovation
consumer intelligence
brand modeling
brand management
intangible assets
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4 Steps to Successful Brand Management

Effective brand management has become a vital part of running a business. No successful brand is created by chance.
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Story by Mike T Deane on May 25, 2020
brand management
Marketing