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Co-creating the new Kraft Foods

When Kraft Foods embarked on an important program to re-define its corporate purpose, vision and values, they decided not do it in a closed meeting room in Chicago but instead open up the process and
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Story by Anna Peters on April 9, 2010
Promise
Kraft
Staff engagement
Co-creation
change management
openness
collaboration
Community
engagement
culture
setting strategy and direction
defining values and aspirations
strategy
consumer goods