Principal at LaunchPoint Inc., a leading product design and development service company.
Me in Three
- When designing things for people start with them, not a room full of technical experts. The ultimate goal of a product company should be an emotional connection between man and machine. People hold all the answers and insights required to exponentially increase marketplace success. Emotions and feelings are messy, fuzzy, and difficult to define so most companies don't effectively create breakthrough products that enable an emotional connection. My passion is my company which focuses on understanding people, how they feel, and what they want, ultimately leading to products people covet, desire, and can't live without.