Debraj Dasgupta | Management Innovation eXchange

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Debraj Dasgupta Debraj Dasgupta

Head of Specialty Commercialization and Patient Adherence at Novartis Pharma AG

Me in Three

I am passionate about solving the biggest challenges in healthcare by connecting people and ideas fostering organizational transformation through game-changing innovative projects. I am curious by nature, externally focussed, a passionate learner and an ideas person who generally walks around with lots of lightbulbs around his head !!
In my free time I love to continue my ongoing search for the perfect sushi !
“It may be that when we no longer know which way to go that we have come to our real journey. The mind that is not baffled is not employed. The impeded stream is the one that sings.” -Wendell Berry

Stories, Hacks, & Barriers

Groundbreaking ideas and practices from Debraj Dasgupta

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Transforming new product commercialization in pharmaceuticals: how patient journey became the foundation of marketing planning at Novartis

The healthcare environment is going through a period of unprecedented change and complexity due to new regulations and pricing pressures that has created significant limitations on how the pharmaceuti

Story by Debraj Dasgupta on December 12, 2012

customer journeys