Summary
Innovation is rarely about inventing something wholely new. It is just putting a new twist on something old. Ten areas to look for twists:
1. # of nodes in supply chain
2. How things are bundled
3. Access
4. Changing the solution
5. Looking for opposites
6. Changing the innovators
7. Changing Ownership
8. Changing Location
9. Changing who Pays
10. Converge or Diverge
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