Skip to main content
Management Innovation eXchange
Search form
Search
Login to Facebook
Login
Join
Home
Stories
Hacks
Mavericks
Hangouts
Events
Blog
About
demand validation
Sort By:
Likes
Latest
Comments
Filter By:
All
Story
Hack
Barrier
Blog
MIX TV
9
Comments
1644
Like
Pretotype It! Make sure you’re building the right “it” before you build it right.
Pretotypes are quick, cheap, revealed-preference tests to validate whether a breakthrough innovation is appealing to its market. Pretotype tests occur immediately after a breakthrough idea is bo
Read more
Hack by
Jeremy Clark
Jeremy Clark
on December 5, 2012
demand validation
Breakthrough Innovation
innovation metrics
early-stage testing
innovation funding