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Closing Whirlpool’s Innovation Process with a Bow

Whirlpool Corporation recently added the “bow” to the rock-solid and deeply embedded Double Diamond process which focuses on discovery and development of new opportunities in the front end.
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Story by Moisés Noreña on August 7, 2011
Innovation
go to market
value extraction
process
tools
whirlpool
experimentation
market research
barriers
disaggregation
allocating resources
coordinating activities
strategy
consumer goods