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Closing Whirlpool’s Innovation Process with a Bow
Whirlpool Corporation recently added the “bow” to the rock-solid and deeply embedded Double Diamond process which focuses on discovery and development of new opportunities in the front end.
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Story by
Moisés Noreña
Moisés Noreña
on August 7, 2011
Innovation
go to market
value extraction
process
tools
whirlpool
experimentation
market research
barriers
disaggregation
allocating resources
coordinating activities
strategy
consumer goods