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Case Coelce - Inspiring Innovation for Traditional Work Environments

This Story portrays how an electricity distributor, located in the poorest region of Brazil, generate incremental innovations on a large scale, increasing the gain value and purpose of doing good for

Story by LUIZ DE GONZAGA COELHO JUNIOR on January 7, 2013

Co-Authored By Odailton Arruda

Innovation

creativity

continuous improvement

Electricity Sector

inspiration

purpose

Programa Deu Certo

Bolsa Coelce de Inovações

innovating innovation challenge

motivation and incentives

defining values and aspirations

allocating resources

human capital

energy

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Electricity Sector

Case Coelce - Inspiring Innovation for Traditional Work Environments