Dov Seidman has built a career, and pioneered an industry, around the idea that the most principled businesses are the most profitable and sustainable.

Seventeen years ago, Dov founded LRN with a powerful vision that the world would be a better place if more people did the right thing. From that basic notion, he has grown a successful business that has helped to shape the ways millions of employees, managers and leaders behave and interact all over the globe. LRN helps more than 500 leading companies worldwide develop ethical corporate cultures and inspire principled performance in business.

Dov maintains that in today’s connected and transparent world, people and organizations stand to gain by dedicating new thought and energy to how they do what they do. That's the inspiration behind his award-winning book, “HOW: Why HOW We Do Anything Means Everything.” Now updated and expanded, HOW includes a new foreword from President Bill Clinton and a new preface from Dov Seidman on why how we behave, lead, govern, operate, consume, engender trust in our relationships, and relate to others matters more than ever and in ways it never has before. Since 2007, HOW has been published in the U.S., U.K., Germany, China, Korea, Brazil, France, India and will soon be published in Israel.

In 2011, Dov was named to the World Economic Forum’s Global Agenda Council on Values in Decision-making, and his company is a member of the World Economic Forum’s Community of Global Growth Companies. Dov was also named one of the “Top 100 Thought Leaders in Trustworthy Business Behavior” by Trust Across America in 2010 and 2011.

Dov is frequently invited to speak at leading industry events, and to senior corporate managers and boards of directors. Recent presentations include The Clinton Global Initiative Annual Meeting, The World Economic Forum, The World Business Forum, 92nd Street Y, The National Press Club and The Aspen Ideas Festival. He has also been the keynote speaker at University of California Los Angeles’s annual commencement, and has received an honorary doctorate from Hebrew Union College. Each month, Dov shares his views on human behavior as the ultimate source of competitive advantage in a monthly column for Forbes.

Led by a lifelong pursuit and passion for ethical leadership, he and his company LRN became the exclusive corporate sponsors of the Elie Wiesel Foundation for Humanity Prize in Ethics in 2008, as the institution was in its 20th year of celebrating ethical decision making among America’s youth.