Seth Godin has written thirteen books that have been translated into more than thirty languages. Every one has been a bestseller. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything.
American Way Magazine calls him, "America's Greatest Marketer," and his blog is perhaps the most popular in the world written by a single individual. His latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.
As an entrepreneur, he has founded dozens of companies, most of which failed. Yoyodyne, his first internet company, was funded by Flatiron and Softbank and acquired by Yahoo! in 1998. It pioneered the use of ethical direct mail online, something Seth calls Permission Marketing. He was VP of Direct Marketing at Yahoo! for a year.
His latest company, Squidoo.com, is ranked among the top 125 sites in the US (by traffic) by Quantcast. It allows anyone (even you) to build a page about any topic you're passionate about. The site raises money for charity and pays royalties to its million plus members.
Meet the other Mavericks
Julian Birkinshaw Julian Birkinshaw
Professor of Strategic and International Management at London Business SchoolVineet Nayar Vineet Nayar
Former CEO, HCL Technologies Founder, Sampark Foundation & Author, "Employees First, Customers Second" at HCL TechnologiesAndrew McAfee Andrew McAfee
Principal Research Scientist, Center for Digital Business, MIT Author, Enterprise 2.0 at Center for Digital Business, MITBob Sutton Bob Sutton
Stanford UniversityHenry Chesbrough Henry Chesbrough
Executive Director, Center for Open Innovation at Haas School of BusinessBill Taylor Bill Taylor
Author, Practically RadicalTony Schwartz Tony Schwartz
The Energy ProjectDaniel Pink Daniel Pink
Author, To Sell is HumanGreg Sutherland Greg Sutherland
Executive General Manager of Group Strategy and Innovation at National Australia Bank (NAB)