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Nike’s Gameplan for Growth that’s Good for All

Innovation is a cornerstone of the Nike brand. Our company was founded by two visionaries, Bill Bowerman and Phil Knight, who set out to reinvent athletic footwear.
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Story by Lorrie Vogel on May 11, 2012
Co-Authored By Agata Ramallo Garcia
Disruptive innovation
embedding sustainability
accelerating innovation
performance metrics
design thinking
design index
corporate responsibility
change management toolsets
product design
peer review
materials innovation
organizational transformation
business performance
openness
transparency
collaboration
experimentation
social responsibility
creativity
defining values and principles
setting strategy and direction
defining roles and responsibilities
measuring performance
strategy
retail