A rousing conversation between David Kelley, founder and chairman of IDEO & founder of the d. school (and author of the new book, Creative Confidence) and Bob Sutton, author (Scaling up Excellence), Stanford professor, & co-founder of the d. school on cultivating the “supply side” of the creative economy.

What will it take to awaken the genius inside of each and every one of us—each child, each student, each parent, each working person? How do we design organizations and environments to unleash individual ingenuity, initiative, and passion? David and Bob tackle those questions and more in this funny, trenchant, and wide-ranging conversation.

Everybody’s wildly creative underneath,” says Kelley. “That child’s mind is still in there. My mission is to convert people to confidence—to take people who don’t think of themselves as creative—especially people who think of themselves as primarily analytical—and move them from the fear of being judged to familiarity and ease with the creative process. It’s amazing how quickly people flip.”

But how do we get from here to there? How do you flip from insecurity and fear to mastery and confidence in your creative abilities?