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Carrots are Better and Cheaper Than Sticks: How Rewards Given for Canadians’ Everyday Purchases Make the World a Better Place

Hockey is Canada’s national sport, but skating close behind in second place is participation in customer loyalty programs that award points consumers can redeem for more than 1200 rewards items from e
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Story by Andreas Souvaliotis on May 9, 2012
loyalty
incentives
Social Change
Shared Value
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