As I mentioned in a previous update , we are using a process inspired by design thinking for the Hackathon Pilot. Some of you will already be familiar with design thinking principles, but just in case the concept is new to you, I thought I’d write a short design thinking primer. What is design...
For the last six months, I’ve been working closely with The Redwoods Group , an innovative B Corp here in North Carolina. For those not familiar with B Corps, they are a new type of for-profit corporation looking beyond the bottom line and using the power of business to help solve social and...
One of the most important roles to fill when trying to build a passionate community is the storyteller . Edelman SVP Steve Rubel hit the nail on the head in a recent blog post entitled The Rise of the Corporate Transmedia Storyteller . From his post: -- "The reality is, however, that organizations...
