For the last six months, I’ve been working closely with The Redwoods Group , an innovative B Corp here in North Carolina. For those not familiar with B Corps, they are a new type of for-profit corporation looking beyond the bottom line and using the power of business to help solve social and...
If we look at all the crises our world is in, we definitely need some sort of societal renewal strategies. The crises put more and more pressure on it.
Innovation starts with the heart—with a passion for improving the lives of those around you. When the iPad was introduced, Jony Ive, Apple’s head of design, talked about his passion for creating things that seemed “magical”—that were so far beyond what any customer might have imagined, they seemed like wizardry. You don’t achieve this by paying attention to customers, by putting them first, or even delighting them. You do it by setting out to amaze them—and it all begins with an attitude.
