How can we be inspired by nature (on its way to manage living things, ecossystems, etc.) to solve management challenges?Nature is million years old of a harsh competitive environment.
José may be a typical Latin name, but in this story of a Mexican doing business in Brazil is not a very common one. For one thing he chose to strive in an Emergent Economy.
The basic is that "money doesn't grow in trees". So, everything we do, from school to the most highest paid job, has to have the main objective the creation of VALUE.