One of the most important roles to fill when trying to build a passionate community is the storyteller . Edelman SVP Steve Rubel hit the nail on the head in a recent blog post entitled The Rise of the Corporate Transmedia Storyteller . From his post: -- "The reality is, however, that organizations...
As we push just about everything into the cloud, and advancements in technology shrink or eliminate traditional barriers for people to interact and exchange value, the "trustworthiness stool" presents
