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Idea Generation

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Project Bushfire - Focussing the might of an entire Organization on the Consumer & Customer

Every 6 months, all managers in Hindustan Unilever Ltd. put their day jobs on ice to focus on one of the two things that really matter - the consumer and the customer.
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Story by Stephen Remedios on January 1, 2013
Co-Authored By Aswath Venkataraman, Sandeep Ramesh, Shruti Kashyap, Shashwat Sharma, sonika malhotra , Chanakya Gupta
Project Bushfire
Innovation
employee empowerment
Idea Generation
insight
Power of Observation
Piloting
Active Experimentation
innovating innovation challenge
openness
collaboration
engagement
culture
defining roles and responsibilities
Marketing
consumer goods
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Creative Barcode system set to accelerate trust based innovation worldwide

Creative Barcode, through open protection, brings trust based open innovation to professional creative industries worldwide.
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Story by Maxine Horn on November 6, 2010
Open Protection
trust
collaboration
Idea Generation
open innovation
open source
Crowd Sourcing
Idea generation models
Creative Commons
Creative Barcode
Intellectual Property
empowerment
creativity
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Killer Idea Builders

This article was written as one of the requirements to obtain the Innovation Mentor Certification at CIMp.  The CIMp program is part of iVia, The Way of InnovationTM, founded by The Universit
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Hack by Sue Mosby on April 16, 2015
Accelerate Innovation
Risk
Idea Generation
business management
filter ideas
CIMp