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Project Bushfire - Focussing the might of an entire Organization on the Consumer & Customer

Every 6 months, all managers in Hindustan Unilever Ltd. put their day jobs on ice to focus on one of the two things that really matter - the consumer and the customer.

Story by Stephen Remedios on January 1, 2013

Co-Authored By Aswath Venkataraman, Sandeep Ramesh, Shruti Kashyap, Shashwat Sharma, sonika malhotra , Chanakya Gupta

Project Bushfire

Innovation

employee empowerment

Idea Generation

insight

Power of Observation

Piloting

Active Experimentation

innovating innovation challenge

defining roles and responsibilities

Marketing

consumer goods

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Power of Observation

Project Bushfire - Focussing the might of an entire Organization on the Consumer & Customer