At Statoil, we try to take reality seriously, not just a dynamic and unpredictable business environment, but also all the competent and responsible people in the company.
PARC made a radical transformation from a captive research center to a commercial open innovation business. This forced PARC to create a number of new practices in innovation management -- just t
What does this mean, "get back to basics?" Who knows how to do this? It can be difficult if we have lost the knowledge older better way of doing business.