One of the most important roles to fill when trying to build a passionate community is the storyteller . Edelman SVP Steve Rubel hit the nail on the head in a recent blog post entitled The Rise of the Corporate Transmedia Storyteller . From his post: -- "The reality is, however, that organizations...
Work toward a team of employees who develop their own goals and objectives that are in-line with corporate goals and based on their passions, likes, interests and job.
Innovation poses two enormous problems for most leaders given the way they are trained to think. First, it’s a time-based form of value. It goes sour like milk. This year’s “must-have” gadget will end up in a landfill next Christmas or at least be overwritten by Version 2.0. Second, innovation only pays in the future for which you presently have no data. As Kierkegaard put it “Life can only be understood backwards; but it must be lived forwards.”
When we are dreaming, we should let ourselves and our employees free to dream big dreams. Our dreams are powerful because of their boundlessness - they embody our creative spirits and best talents.
Innovation can happen by chance, without a determined effort or specific methodology. But when it does, it's more like luck than strategic progress. While there is a role for serendipity in strategy – being able to take advantage of pleasant surprises -- too often, that's the only way companies approach innovation: with fingers crossed.
