Fundamental infrastructure innovations must overcome a steeper than normal entry barrier. The market-place considers them an avoidable adventure regardless of need. Early adopters are rare.
The notion is one of organizations having an adaptive approach to work, by giving individuals regular opportunities to choose a proportion of what they do rather than having it all determined for them
Implement a performance review mechanism that allows every employee to give themselves an "A" at the beginning of the period and then summarize what they are going to accomplish to earn that A.
